Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Don’t Hide from Critics; Learn from Them

Critics are like mosquitoes. They are everywhere and can be a terrible distraction. And many folks, including me, don’t often think about their positive purpose. We focus on their annoying characteristics. It turns out that mosquitoes are important in our ecosystem; they are an important source of food for other creatures like bats, and some even pollinate plants.

Critics also have two sides: the bad side forces brands to waste precious resources. In some ways worse than time-consuming and expensive lawsuits, critical opinions can stay in the public’s mind and wear down a brand’s confidence. And that’s unfortunate. It’s human to want everyone’s acceptance and support, but the reality is that everyone will ...