Chapter 4

1. Judith Rehak, “Tylenol made a hero of Johnson & Johnson: The recall that started them all,” New York Times, March 23, 2002,, accessed August 15, 2011.

2. Jerry Knight, Washington Post, October 11, 1982 as quoted in Tamara Kaplan, “The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson,”, accessed August 15, 2011.

3. Ann Landers, “Johnson & Johnson Handles Tylenol Crisis with Integrity,” syndicated column, December 7, 1982,,6893244&dq=tylenol+johnson+and+johnson+package&hl=en, accessed August 15, 2011.

4. Tamar Lewin, “Tylenol Posts an Apparent Recovery,” New York Times, December ...

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