chapter 13
Building your brand offline
Once you know who you are and where you are going, it is time to become more visible. In this chapter, we will describe ways of putting yourself on the map offline – essentially, how you can maximise your brand so that you become more visible in your market. It’s all about how you stand out!
Combining what you have learnt about yourself so far with the following steps can help to position yourself so that you stand out.
Understanding the impact of your brand in society
Until now, we have taken you on a journey where you have examined who you are on the ‘inside’ and how this relates and translates through ...
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