May 2012
Beginner
264 pages
4h 46m
English
Content preview from Brand You
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Chapter 7
Using archetypes to develop your brand
By now you will have spent some time thinking about your talents, values and purpose. Our next topic is your brand identity, which expresses all of them. It consists of the symbols, signs, language, images and colours that distinguish you from other people in your line of work. This brings us back to what David Ogilvy said about advertisers. They should build ‘sharply defined personalities for their brands and stick to those personalities year after year. It is the total personality of the brand rather than any trivial product difference that decides its position in the market place’. A distinct, authentic brand identity will help you attract the right employers, clients and colleagues. It ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.