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Brand You
book

Brand You

by Mr. John Purkiss, Mr. David Royston-Lee
May 2012
Beginner
264 pages
4h 46m
English
Pearson International
Content preview from Brand You

Chapter 11

Aligning your CV with your brand

Many people have a standard CV which has acquired bits and pieces over time and become cluttered. It is worth starting again with a blank sheet of paper. Your CV is an important marketing document. People will judge you on the basis of its quality and accuracy.

Make sure your CV conveys your purpose

If you are following a well-trodden path, your CV may speak for itself. A logical progression from one blue-chip employer to another can tell the story well enough.

However, many careers do not follow this pattern. If you have changed role or sector, your CV can start to look messy, particularly if you have done some consultancy work or started your own business.

Many employers and recruitment consultants ...

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Publisher Resources

ISBN: 9780273777694