Chapter 11
Aligning your CV with your brand
Many people have a standard CV which has acquired bits and pieces over time and become cluttered. It is worth starting again with a blank sheet of paper. Your CV is an important marketing document. People will judge you on the basis of its quality and accuracy.
Make sure your CV conveys your purpose
If you are following a well-trodden path, your CV may speak for itself. A logical progression from one blue-chip employer to another can tell the story well enough.
However, many careers do not follow this pattern. If you have changed role or sector, your CV can start to look messy, particularly if you have done some consultancy work or started your own business.
Many employers and recruitment consultants ...
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