Chapter 17
Building your brand online
Your online presence extends from email to websites, blogs and other social media. We are very grateful to social media expert Jorgen Sundberg (www.linkhumans.com) for his help with this chapter. It is best to approach this subject one step at a time.
It helps if your email address begins with your first name. That way, if people have not contacted you for a while, they may find your email address right away when they type your first name into a blank email. Use a nickname in your email address only if you also use it at work.
Some people’s email addresses begin with an initial, their spouse’s name, the name of their cottage in the countryside or some unfathomable combination of numbers and letters. ...
Get Brand You now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
