Chapter 21
Protecting and extending your brand
Although your brand is an intangible asset, it could easily become more valuable than any physical asset you possess. It is therefore worth protecting.
Managing your brand name(s)
The steps you take to protect your personal brand name will partly depend on how famous you are, or intend to become. If you decide to be visible on the Web, it is best to register your domain name both as a .com and using your local suffix. For example: johnpurkiss.com and johnpurkiss.co.uk. This can be hard if your name is a common one. You can check whether your name is available by visiting a site such as freeparking.com. It is easier if you have an unusual nickname. For example, Gordon Sumner became known as Sting ...
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