Bibliography
[bib00entry01] Brand Leadership. New York: Free Press, <year>2000</year>.
and[bib00entry02] Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood. Manchester, N.H.: Eastside Publishing, <year>2000</year>.
[bib00entry03] Promiscuous Customers: Invisible Brands; Delivering Value in Digital Markets. Oxford, England: Capstone, <year>2002</year>.
and[bib00entry04] Selling the Invisible: A Field Guide to Modern Marketing. New York: Warner Books, <year>1997</year>.
[bib00entry05] A New Brand World, 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking, <year>2002</year> ...
withGet Branded Customer Service—The New Competitive Edge now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.