Resources and Workbook

List of Brand Tone of Voice

Tone Word

Meaning

Abashed

Ashamed or embarrassed; also, disconcerted

Absurd

Ridiculous; silly.

Accusatory

A tone of accusation; to accuse of a crime or offense

Admonishing

Cautioning, reproving or scolding; especially in a mild and good-willed manner; reminding

Adoring

To regard with esteem, love, and respect; honor

Amused

Pleasurably entertained, occupied, or diverted

Apathetic

Having or showing little or no emotion; indifferent or unresponsive

Benevolent

Characterized by or expressing goodwill or kindly feelings

Bewildered

Completely puzzled or confused; perplexed

Biting

Sarcastic, having a biting or sarcastic tone

Bitter

Characterized by intense antagonism or hostility ...

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