CHAPTER 9
FOR THE LOVE OF KIDS
It was the waning end of a bleak Friday afternoon in a windowless conference hall in an entirely forgettable hotel in Florida. There I was, giving a routine speech on branding to a sea of nodding heads. There were as many faces staring at my slides as there were glancing at their flight departure times on their iPhones.
All except for one man, who appeared a little restless. Barely had I ended my spiel when he jumped up and cornered me as I stepped off the podium. “That was great! I loved it! I’m gonna hire you!” he said, by way of introduction, pressing his business card in my hands. That’s how I met Tripp Chenoweth, the head of Abbott’s sprawling international nutrition business. And minutes later, he did hire ...
Get Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
