Praise for Branding Between the Ears
Branding Between the Ears offers a fascinating insight to the world of branding. After reading this book your brain will never look at brands the same way again.
—Martin Lindstrom, New York Times bestselling author of Buyology, Small Data, and The Ministry of Common Sense
Branding is much more than a slick logo and sexy television commercials. Branding Between the Ears delves deeper into the reasons why some brands become cultural icons while others flop.
—Nir Eyal, bestselling author of Hooked and Indistractable
Branding Between the Ears should be mandatory reading for brand managers, product managers, CMOs, and consumer business leaders. Easy-to-follow case examples illustrate the importance of understanding ...
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