In This Chapter
Preparing your organization before taking your brand public
Gaining internal buy-in
Writing your brand-launch marketing plan
Propelling your brand into the public arena
Whether you’re branding a new business or product, revitalizing an established brand, or rebranding with an all-new name, logo, and brand promise, when you’re ready to lift the curtain on your new brand, give the moment the fanfare it deserves.
That’s what this chapter is all about. It helps you launch your brand from the inside out, making sure you bring every aspect of your business into alignment with your brand promise, personality, and character before you raise the curtain and introduce your brand in your marketplace.
The upcoming pages lead you through the key phases of your brand launch: preparing for your brand debut, writing your brand-launch marketing plan, launching your brand internally, and moving your brand into the public eye.