Kick the brand-management process into high gear by creating a brand experience that results in devoted, passionate customers and ever-increasing brand value. Follow steps, tips, and advice to develop brand champions, brand trust, and consistent brand encounters that consistently deliver on your brand promise at every point of contact.
Cultivate an avid brand following by developing and nurturing lasting customer relationships that lead to brand loyalty, marketplace passion, and the kind of customer-to-customer sharing that gives your brand viral buzz and a free ride into consumer minds and hearts.
Assess your brand equity and develop its value by following advice for smart brand innovations, well-chosen co-branding partnerships, and careful brand extensions.
Keep your brand hale and hearty by conducting a brand-health review to spot brand aging signs and warning signals. Use diagnostic steps and tools to decide whether your brand repair requires a minor update, a broad-scale revitalization, or an out-and-out rebranding program — and how to implement a change that protects valuable brand assets while ...
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