March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Introduction
Long before the first formal business was established, before the first deal, the six most powerful words in any language were Let me tell you a story. And, if there is ever a time when the last deal is done and the last business closes its doors, those six words will still be the most compelling anyone can utter.
Businesses tell stories all the time. In fact, we've invented a whole vocabulary just to deal with the kinds of stories we tell. The stories of business are all but endless, but the process of business storytelling is anything but organized or consistent. Let's take a look at the kinds of stories businesses—including your business—tell every day.
There's branding (the stories of our products and services), marketing (the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.