March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Chapter 6. Five Critical Story Themes
"Storytelling reveals meaning without committing the error of defining it."—Hannah Arendt
In the Beginning, There Were the Plots
We'll never know the first story, or the name of the first storyteller, or how many people he or she told the story to, or what it was about. It's possible, in fact, that the first story predates language, that it was traced with a stick in the mud or acted out rather than spoken. All we can know with any reasonable degree of certainty is that the story was one of humanity's earliest and most useful tools. Chipping stone allowed us to become better predators, harnessing fire allowed us to stay warm and safe, but stories let us remember the past, interpret the present, and dream ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.