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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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3. Blogging: Telling Your Story

Blogging is an easy way to publish your thoughts, ideas, and insights, and it can be done without Hypertext Markup Language (HTML) coding. A blog—short for “web log”—is an online diary that you’re willing to let others read and comment on.

Anyone with a computer and an Internet connection can start a blog: You sign up for a free blogging platform and start writing blog posts. When you get comfortable, you can add a template to make it look the way you want, buy a domain name to make the name easier to remember, and start promoting it to your friends and families.

Blogging should be at the center of your social media campaign. Everything we are talking about in this book hinges on blogging. You need to have a ...

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