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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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4. LinkedIn: Networking on Steroids

Imagine this.

You walk into a networking event and you are pleasantly surprised to see your closest business contact and friend standing at the front of the room talking to one of your clients. You are also surprised to see the majority of the people being close connections of yours.

At first, you think this is a surprise party and you are about to look for your mother, but then you notice another group farther away from all of your friends (who are now smiling at you). You recognize some of the faces but can’t place their names. Looking more, you become aware of multiple groups spread wide throughout the building who you’ve never seen before.

Suddenly your friend walks up to you and asks if you would like ...

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