8. Measuring Success: You Like Me, You Really Like Me!

We have talked at length about the importance of your personal brand. Heck, this entire book is about personal branding. So far we have dealt with building your personal brand and understanding the intricacies of telling your personal brand story, through blogging, Facebook, LinkedIn, and Twitter. You’re now busily building your personal brand online, taking advantage of all that blogging, Facebook, LinkedIn, and Twitter have to offer your professional growth. But how do you know if it’s working? Well, you need to measure the overall effectiveness of your personal brand on the consuming public. This is called metrics, analytics, and return on investment (ROI).

In short, you need to know ...

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