9. How to Network: Hello, My Name Is...

We’ve spent the previous eight chapters talking about social media and how wonderful it is. Most social media books stop right there: It’s wonderful and awesome, and everyone should use it.

We agree, except it doesn’t stop there. Social media is only the tip of the networking iceberg. There are personal interactions to be made and given. It’s the personal touch that truly makes networking, and thus personal branding, so valuable.

You’re doing pretty well so far. You’ve set up a blog, started using Twitter, created a Facebook account (or at least took all the inappropriate photos off your existing one), and are on your way to becoming a LinkedIn power user. Now you’re going to leave the comfort of your ...

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