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I. Why Do I Care About Self-Promotion?
1. Welcome to the Party
What Is Self-Promotion?
Why Is Self-Promotion Important?
What Self-Promotion Is Not
What Can Self-Promotion Do for You and Your Career?
What Is Personal Branding?
Go Brand Yourself
How to Build Your Brand
The Five Universal Objectives of Personal Branding
Discover Your Passion. (Passion Is Fundamental to Achieving Your Goals.)
Be Bold. (It’s Okay to Talk About Yourself.)
Tell Your Story. (Your Story Is What Makes You Special.)
Create Relationships. (Relationships Lead to Opportunities.)
Take Action. (Even a Small Step Is a Step Forward.)
Who Needs Self-Promotion?
Meet Our Heroes
2. How Do You Fit in the Mix?
The Basics of Building Your Personal Brand Story ...