13. Public Speaking: We Promise You Won’t Die

Maybe it’s because we both have an obsessive need to be the center of attention, but we live for speaking in public.

Understandably, this gets a lot of weird looks and comments from our friends because most people hate public speaking. Hate, hate, hate it with a fiery hot passion reserved only for snakes, tobacco executives, and commies. (Our apologies to any snakes who may be reading this book.)

We speak in public for three reasons. First, public speaking is essential to building our brand and establishing our credibility. If we want companies and colleagues to realize we’re experts in our field, we need to find ways to share that expertise with others. When we are seen as experts in our field, ...

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