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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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15. Personal Branding: Using What You’ve Learned to Land Your Dream Job

Let’s just get this out of the way: If you start networking for your new job on the day you were let go from your last job, you’re already behind.

If you’re out of work, looking for work, and trying to create your personal brand to help you do it, you should have done this during your previous job. But it’s not too late, not by a long shot. You’re just going to have to develop your network much more quickly.

If you’re still employed, you need to start putting the lessons in this book into practice right now, today. You need to lay the groundwork for your next job while you still have an income, not while the pressure of taking care of you and your family is looming over ...

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