Chapter 14

No Touch Left Behind: Feedback Is Essential

Keywords

Error ambiguity, the philosophy of feedback, feedback in the absence of physical feeling, the loss of the mouse pointer

Whenever we present a state of affairs which is known to be reinforcing at a given drive, we must suppose that conditioning takes place, even though we have paid no attention to the behavior of the organism in making the presentation.

—B. F. Skinner explaining superstitious behavior, Journal of Experimental Psychology (1947)

Description

Picture yourself using a traditional PC: you move the mouse pointer to an on-screen object, you click the mouse button—and nothing happens. What do you assume caused the failure? The overwhelming majority of users in this situation ...

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