Chapter 23

The Fundamentals Have to Work

Keywords

mass market, paradigm, pitfalls, task domain, Augment system

The woods are lovely, dark, and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.

Robert Frost, “Stopping by the Woods on a Snowy Evening”

Description

Every new interface paradigm begins with a promise to its potential users. The promise may morph from the time that it is in the minds of the visionaries who first proposed the paradigm to when it’s adopted by those who instantiate that vision in products. The promise as understood by the user and as understood by the designer may be different. Finally, the promise itself is a source of risk for every product team that adopts it. The ...

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