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CHAPTER 14

CREATE CONTEXT

The Purpose Principle

Context is to data what water is to a dolphin.

—DAN SIMMONS

People struggle to see their purpose in life—not for lack of trying. Fear leads us to believe we are lacking. We feel the need to search for something better, more fulfilling, wanting to be happier. This search can go on forever. The pursuit of more turns into a volume play. More content, more stuff, and more entertainment. It’s never enough. It’s hard for us to be satisfied in the moment. A superficial approach to living misses the mark. Without a clear focus, our work life feels aimless.

Purpose is a combination of the choices we make, ...

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