CHAPTER 6
THINK DIFFERENT TO DIFFERENT TOGETHER
(An Untold Apple Story)
Give your difference, welcome my difference, unify all difference in the larger whole—such is the law of growth. The unifying of difference is the eternal process of life—the creative synthesis, the highest act of creation, the at-onement.
—MARY PARKER FOLLETT
For years, people have wondered how Apple does it. How does the company innovate the way it does? How does it create such insanely great products that surprise and delight? Few people know the struggle that it’s faced to get there. Like the great Michelangelo, Apple might say, “If people knew how hard I worked to gain my mastery, it would not seem so wonderful at all.”
When I (Chris) joined Apple in 2015 as an HR business ...
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