CHAPTER 7
TURN PAIN INTO POWER
The Passion Principle
The pain of yesterday is the strength of today.
—PAULO COELHO
What do you do with a dying business model? Revenues were negative and the bleeding continued, but Clint Schaff didn’t let that stop him or his team. He had been tapped to lead LA Times Studios, the first in-house revenue-generating content studio of the Los Angeles Times, a newspaper business that had been completely disrupted. It was in the red. But deep down, he knew he and his team could innovate their way out of it. He set out to do just that, brainstorming a list of the craziest world-changing ideas they could think of, among ...
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