The Hero’s Sacrifice is a co-creative pattern rooted in humility. The world tells us that to succeed we need to beat others, build an empire, or become a self-made celebrity. But what if that feels empty? Humility is not a sign of weakness but a powerful path forward, helping us break free from the trap of ego. The Hero’s Sacrifice is the most underrated part in the Hero’s Journey. It turns selflessness into our greatest superpower, binding us together.

In the coming chapters, we’ll explore how Apple made their own Hero’s Sacrifice to take their culture to the next level, and how any leader can too. We highlight lessons from the NBA, and how people can break the rock star curse to build a team that rocks. We explore how a change of heart allows ...

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