CHAPTER 5

More Than Painting a Gray Wall Green

Rattan Chadha and Michael Levie, who had been introduced by a mutual friend, shared a common frustration: the hotel industry. Levie had managed large hotel portfolios for several international chains, including Sonesta and NH Hotel Group. Over the years, he had developed various ideas for innovative changes, but was often stymied by conservative hotel executives who were unwilling to experiment with radical ideas. Chadha was also fed up with the status quo. A serial entrepreneur and the founder of Mexx, an international fashion company that he sold to Liz Claiborne, Chadha was puzzled at how mid-range hotels remained so unsuitable for frequent travelers. Levie agreed, and he and Chadha decided to ...

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