Breaking Digital Gridlock, + Website

Conclusion

Strategy: a plan of action or policy designed to achieve a major or overall goal.

If you have made it this far, congratulations: you have survived my onslaught of ideas, suggestions, and stories. You are probably excited about getting started but also overwhelmed and unsure where to begin. If you are C-level employee, then you might well have the power to make some of the changes suggested in this book, but if you are middle management, you may be facing a harder battle. Fear not! There is a way to get going for everyone, no matter what your level in the organization, and the first step is an easy one. If you look at the definition above, a strategy is always in service of a goal. So, your first step is to decide what your goal is?

In her book Get your Sh!t together, Sarah Knight describes a goal as a version of winning. She asks, what would it look like to really win in your life? I would translate this to “What does it look like for your <insert department, job, or organization here> to really win at digital? “ The kind of win that would have you doing press releases, dancing in the streets, and planning celebrations with your staff. If you are in the lending area, maybe it's the two-page digital loan application. If you are in the call center, maybe it's leveraging artificial intelligence to answer 35 percent of the calls that come in. If you are the CEO, maybe it's a full digital platform that can be leveraged across the organization. If you are in HR, maybe ...