Chapter 15. PRINCIPLE #15: FIGURE OUT COMMUNICATION
It seems as though every organization has communication problems. If anything goes wrong, more often than not, the blame is directed at inefficient and ineffective communication. Poor communication can rapidly result in an organization collapsing into dysfunction. Conversely, effective communication can bind an organization together, influence and cement behavioral changes throughout the organization, and redefine a new and effective culture.
Given this, any executive interested in creating a great organization should pay careful attention to communication. But this is not an easy task and is one that is considerably more complex than simply creating a professional and well-run communications ...
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