CHAPTER 7

Shared Purpose Practices

If the leader actions vary from their words, it’s futile expecting integrity from others.

On April 14, 1970, when an oxygen tank on Apollo 13 exploded during the third crewed mission to the Moon, it appeared that the three-member crew was doomed. Hearing the dreaded words, “Houston, we’ve had a problem,” NASA knew that it had to abort the mission and find a way of bringing the three astronauts back 200,000 miles to Earth immediately. Individuals, teams, and groups came together, poured over data, ideated on blackboards, restrooms, and over water coolers, to come up with solutions to address a serious problem, tried to implement them, failed—and tried again until they succeeded. For two days, the goal of saving ...

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