Notes

Chapter 1

1. We originally heard this story from Marshall Ganz at the Harvard Kennedy School, who was part of Cesar Chavez’s extended team and later applied the lessons when training organizers for Barack Obama’s first presidential campaign. This version of the story comes from Jeffrey David Stauch, Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups (Berkeley, CA: Apress, 2011).

2. Paul Hawken. The Ecology of Commerce: A Declaration of Sustainability (New York: Harper Business, 1993).

3. You can read more about Ray Anderson in his books Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model (Atlanta: Peregrinzilla Press, 1998); and Confessions of a Radical Industrialist: ...

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