CHAPTER FIVE
ALMOST EVERY BIG MISTAKE I MAKE IS THE RESULT OF rushing. When I dive headlong into action without stopping for reflection or jump to conclusions without reading the signposts along the way, disaster looms. That was surely the case on August 8, 2003, when I leaped before I looked and wound up embarrassing myself on the front page of the Wall Street Journal.
The day before publication, the phone rang in my office. When I answered, two Wall Street Journal reporters, Kate Kelly and Shelly Branch, were on the line, asking for an interview. That was unusual. As Estée Lauder Companies’ chief communicator, normally I’d be dialing their numbers and doing the outreach—and the pitch. ...
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