June 2016
Beginner
256 pages
6h 20m
English
book
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
by Jagdish N. Sheth, Mona Sinha, Reshma Shah
Content preview from Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
6. Managing Reach
Multinationals are accustomed to technology-driven supply chains where products move quickly, logistics are generally error free, payments are automated, and inventory management is highly efficient. Even drone deliveries seem plausible. Moving from that to the reality of deliveries by dusty oxen carts is not easy. Marred by the lack or even nonexistence of basic infrastructure to support supply chains, emerging markets pose challenges ranging from roads, electricity, water, and storage to banking, payment, and point-of-sale. Roads are often blocked or in need of repair, transportation breaks down, slow moving vehicles traverse narrow lanes, and suppliers and retailers do business with cash and a handshake.
Moreover, emerging ...
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