CHAPTER 8
Focusing on Innovation
In this complex, highly competitive global economy, your organizational change initiatives need to produce innovative solutions. Incremental changes to “business as usual” are no longer enough for organizations to remain viable. Yet, many CEOs do not believe they have the creative leadership needed to capitalize on complexity and bring about innovation.1
The pressure to innovate is not just for high tech companies. All organizations that are trying to do more with less while struggling to stay competitive are under pressure to innovate. Some believe that innovation is simply another business process that will become institutionalized, like financial management and strategic planning. But while organizations ...
