CHAPTER 10
Communicating Strategically
Strategic communication is not like your typical business communication—often a status update in the form of a one-page slide cluttered with information. Keep in mind that your communication is typically delivered to an information-overload sponsor or steering committee. Your communication needs to be concise, targeted, and always focused on business value as perceived by the audience.
Project sponsors seldom receive reports of business benefits from project outcomes that are measured accurately. The BA is responsible for communicating the expected—and then the actual—value derived from project and program solutions. The BA practice manager/lead is responsible for communicating the value of the solutions ...
