CHAPTER 6Clarifying Focus and Objective

We’ve all attended events where one person monopolizes the spotlight to tell a story about, say, her completion of a nightmare project. We might even jostle our way forward so we can watch her reenact going through the recycling bin to find that crucial missing file. Other times we edge away—subtly, so as not to offend—from a recitation of the minutiae of this or that business meeting only the storyteller could care about. One person is a raconteur, able to mesmerize us with humor, suspense, and consequence, while the other is a blowhard, boring us with details that matter to no one else but him. They both seek our attention, but while we gladly give it to the raconteur, we go out of our way to avoid the ...

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