CHAPTER 7Making New Ideas Salient
You may still think you have to wait for the right set of outside circumstances to come about for you to make your play, to raise your topic, to make your innovative ideas known. Not so. (Though if local or world events are relevant, so much the better.) Remember that Breakthrough Communication views you as an active player.
In Chapter 5 I highlighted agenda opportunities you could take advantage of; in this chapter I discuss how you can create your own agenda. This is arguably more of a challenge, as you have to overcome obstacles—be they apathy or outright opposition—in order to make yourself heard.
From Bare to Fertile Ground
Sometimes the best way to take advantage of an opportunity is to make it yourself. ...
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