CHAPTER 13Managing Ambivalence
People are funny. We say we want to invest in our careers and do meaningful work, and we put off getting those extra credentials and remain in unsatisfying jobs. We celebrate Earth Day and proceed to let everybody know about it by printing and distributing a ton of paper flyers. We want to get in shape and eat a healthier diet, and we moan to our friends about our expanding waistlines over beer, burgers, and fries. We want both this and not this at the same time.
In our quest to spark action in our breakthrough communication process, we need to be aware that even when people have decided to change, they nonetheless may have stubborn underlying resistances to doing so. In the following pages, I’ve attempted to provide ...
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