CHAPTER 1

Defining (and Redefining) the Supply Chain

Difficulties mastered are opportunities won.

—Winston Churchill1

Winston Churchill’s statement wasn’t about supply chains, but it does apply to the evolving story of supply chains, shaped by overcoming challenges and capitalizing on opportunities. Goods and services have required “sequences of activities” to acquire, manufacture, and bring them to market. “The supply chain” is now a high-profile and high-impact term in today’s global economic, social, and political environment. Supply chains have taken advantage of opportunities and laws in local, regional, and global trade and have adapted successfully to many difficulties and challenges over the years.

But supply chains and poor supply chain ...

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