INTRODUCTION
What’s the Big Idea?
Not just THE Big Idea. What’s YOUR Big Idea?
Is your company creating breakthrough, winning products and services within your industry? Is the pursuit of Big Ideas standard operating procedure for your business? Why does it always seem that other companies develop new ideas, products, and services while you continue to struggle to hold onto your existing share of the market? Why aren’t you able to cultivate big, new ideas, let alone move your good idea to the next step? Why aren’t you taking steps to make your company the next Apple or Google or Starbucks or Dell or Lite Beer—even Chia Pet or any other one of the hundreds of global phenomena?
Yeah? We’re waiting . . .
When was the last time you or your company ...
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