Skip to Content
Breakthrough!
book

Breakthrough!

by Paul KURNIT, Steve LANCE
October 2010
Intermediate to advanced
240 pages
3h 53m
English
AMACOM
Content preview from Breakthrough!

23

Let’s Do Launch

AS YOU LOOK to bring the idea to market, it might be time to add some additional players. Who you add will be dictated by the type of idea you have and your plan to make it a success. Let’s look at what you’ve got to explore and develop.

Distribution

How are you gonna get the product to the point of sale? And what is the point of sale? Retail stores? Wholesalers? Online? One thing is clear today. The price of entry has never been lower. If you’re looking to launch on a shoestring, consider a controlled launch online. For sure, you’ve got to get your distributors involved in the process—and don’t forget the lead time they’re going to need to ramp up the distribution. But, if you’re the distributor, you’re in the driver’s seat ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Un-Civilizing America

Un-Civilizing America

William Bonner
Wealth of Wisdom

Wealth of Wisdom

Tom McCullough, Keith Whitaker
The Game of Inches

The Game of Inches

Nigel Collin

Publisher Resources

ISBN: 9780814415627