CHAPTER 2

Myth: Women’s Skills and Experience Matter More Than Communication Style and Appearance

Never bend your head. Always hold it high. Look the world straight in the eye.

—Helen Keller

A news anchor for an Australian TV morning show wore the same blue suit day in and day out for over a year. Aside from occasional dry cleaning, there were no wardrobe, accessory, or hairstyle changes. In this age of social media commentary, no one noticed the suit or provided remarks on anything but the news stories covered. They paid attention only to the skillful level of coverage provided that year. He was male.

This story reported by the Sydney Morning Herald didn’t hold true for his colleague, a female newscaster named Lisa Wilkinson. Once in the public ...

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