Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

by Lora M. Cecere, Charles W. Chase Jr.
Released December 2012
Publisher(s): Wiley
ISBN: 9781118218310

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Book description

Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

  • Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks

  • Includes business cases illustrating the market-driven approach

  • Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Foreword
  7. Preface
  8. CHAPTER 1: Why Bricks Matter
    1. IMPLICATIONS
    2. BUILDING THE RIGHT BRICKS
    3. A LOOK AT HISTORY
    4. SUPPLY CHAIN PIONEERS: THE TIPPING POINTS
    5. MEET THE PIONEERS
    6. WHY IT MATTERS
    7. SUPPLY CHAIN PROCESS EVOLUTION
    8. WHO DOES SUPPLY CHAIN BEST?
    9. MEET THE SUPPLY CHAIN LEADERS
    10. PROCTER & GAMBLE: THE QUIET LEADER
    11. APPLE AND DELL: INVENTING NEW MODELS
    12. SUMMARY
    13. NOTES
  9. CHAPTER 2: Building Value Networks
    1. THE JOURNEY FROM COST TO VALUE
    2. ALIGNING FOR SUCCESS
    3. BUILDING OF VALUE NETWORKS
    4. BUILDING VALUE NETWORKS
    5. WHY ARE VALUE NETWORKS SO HARD TO BUILD?
    6. A CLOSE-UP: TAKING A CLOSER LOOK AT A VALUE NETWORK WITHIN THE CONSUMER VALUE CHAIN
    7. VALUE CHAIN CASE STUDIES
    8. SUCCESS IN CREATING VALUE IN VALUE NETWORKS
    9. MISTAKES IN BUILDING VALUE CHAIN NETWORKS
    10. RISK MANAGEMENT
    11. SHIFT TO VALUE-BASED OUTCOMES
    12. SUMMARY
    13. NOTES
  10. CHAPTER 3: The New World of Demand Management: Demand Sensing, Shaping, and Translation
    1. WHAT IS DEMAND MANAGEMENT?
    2. LEARNING A NEW LANGUAGE TO BUILD MARKET-DRIVEN DEMAND MANAGEMENT PROCESSES
    3. WHAT IS MARKET-DRIVEN DEMAND MANAGEMENT?
    4. WHAT IS DEMAND SENSING?
    5. WHAT IS DEMAND SHAPING?
    6. ACHIEVING MARKET-DRIVEN CAPABILITIES
    7. WHY IS BECOMING MARKET DRIVEN IMPORTANT FOR INDUSTRIAL COMPANIES?
    8. DRIVING THE MARKET-DRIVEN DEMAND MANAGEMENT ADVANTAGE
    9. SOCIAL: A NEW FORM OF DEMAND SIGNAL
    10. HOW CAN A COMPANY IMPROVE DEMAND MANAGEMENT?
    11. SUMMARY
    12. NOTES
  11. CHAPTER 4: Supply Management Evolution
    1. CURRENT STATE
    2. SUPPLY CHAIN MATTERS
    3. PROCUREMENT OF RAW MATERIALS
    4. MANUFACTURING: THE MAKING OF PRODUCTS
    5. TRANSFORMING MANUFACTURING
    6. LOGISTICS
    7. SUMMARY
    8. NOTES
  12. CHAPTER 5: Building Horizontal Connectors
    1. THE BUILDING OF HORIZONTAL SUPPLY CHAIN PROCESSES
    2. REVENUE MANAGEMENT
    3. SALES AND OPERATIONS PLANNING
    4. SUPPLIER DEVELOPMENT
    5. SUMMARY
    6. NOTES
  13. CHAPTER 6: Supply Chain 2020
    1. LEADING THE JOURNEY TO DRIVE MARKET-DRIVEN VALUE NETWORKS
    2. BUILDING A GUIDING COALITION
    3. RUNNING THE RACE
    4. MAKING THE RIGHT INVESTMENTS
    5. SUPPLY CHAIN 2020
    6. DEMAND ORCHESTRATION
    7. BIG DATA SUPPLY CHAINS
    8. WINNING THE RACE
    9. NOTES
  14. About the Authors
  15. Index

Product information

  • Title: Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation
  • Author(s): Lora M. Cecere, Charles W. Chase Jr.
  • Release date: December 2012
  • Publisher(s): Wiley
  • ISBN: 9781118218310