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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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© David Feinleib 2017

David Feinleib, Bricks to Clicks, 10.1007/978-1-4842-2805-0_1

1. Transforming the Organization

David Feinleib

(1)San Francisco, California, USA

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

—Jack Welch

Truth be told, I didn’t realize it was a sales meeting until it was all over. We were in one of those non-descript-looking conference rooms—long table, Aeron chairs, and a lot of very serious-looking people, most of whom I didn’t know. They asked a lot of questions. Where were we based? How many people did we have? How would our platform operate on a large scale?

I looked around the room. They were nodding at each other, trading messages through thin air. But which way was the ...

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