© David Feinleib 2017

David Feinleib, Bricks to Clicks, 10.1007/978-1-4842-2805-0_7

7. The Retailer Challenge (and Opportunity)

David Feinleib

(1)San Francisco, California, USA

“The challenge of the retail business is the human condition. We’re only as good as the moment, that fragile moment when we please or hopefully don’t disappoint the customer.”

—Howard Schultz

Partnering to Win in E-commerce

Over the past few years in e-commerce, we’ve helped develop e-commerce strategies not just for the world’s largest brands but also for the world’s largest retailers. Some retailers we read about every day in the news—but not for the reasons we’d like. They’re closing store after store, taking hundreds of millions if not billions of dollars of writedowns ...

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