Chapter 5
Defining the Feature’s Purpose (FIA Step 1)
In the realm of highly competitive markets, differentiation often hinges on unique features that elevate a product beyond its standard offerings. Consider the dating app landscape, where basic functionalities like profile creation, browsing potential matches, and communication channels are ubiquitous. To stand out, apps like Bumble and the League introduced distinctive features—Bumble empowered women to initiate conversations, and the League fostered in-person interactions through event organization. These innovations not only distinguished them in the market but also significantly contributed to their success. Features, in essence, become the lifeblood of a product, carving out niches and ...
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