Chapter 7
Scoping the Right Measurements (FIA Step 3, Part 1)
Having recognized that you need more data to validate your User Connection Outcome, you are entering the realm of metric creation. What is your current process for creating new data? How do you determine what is possible? What trade-offs you are willing to make when creating new variables? Many product people start their metric exploration by identifying what is already being collected and working from that basis. Although this is a pragmatic approach, it also leads to a limited view of what is possible. Starting with what is already available is a fast path to limiting the scope of research to that which already confirms prior beliefs and an overreliance on vanity metrics, which ...
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