Chapter 9

Conducting the Experiment (FIA Step 4, Part 1)

Performing a Feature Impact Analysis (FIA) is more than just a methodical process; it’s an avenue to foster an Impact Mindset within your team. By meticulously following the designated steps, you’re advocating a philosophy that values scrutiny of product components, assessing each element’s efficacy. The approach is a testament to the belief that incremental enhancements can collectively forge a solution profoundly impactful for your customers. As a torchbearer of this initiative, you are pivotal in steering your team, the entire company, and, ultimately, the customer experience toward a brighter horizon.

Armed with a suite of newly minted metrics, you are ready to commence the Experiment ...

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